The B2B lead generation machine

The B2B lead generation machine is a first-of-its-kind guide to building a watertight lead generation process for complex sales. It gives knowledge-based businesses practical and strategic advice on developing a concrete, sustainable pipeline of prospects.

Find out how to:

  • develop a proposition that makes you impossible to ignore
  • create, nurture and close all the opportunities you need
  • make lead generation systematic, simple and repeatable
  • access bigger opportunities and break into hard-to-reach companies
  • link marketing together so you get twice as much from your budget


What people are saying...

"A thought-provoking approach to marketing to businesses which is as relevant to startups as to a 100,000 person corporation like Microsoft. The pace, humour and clarity around Carrie's ideas make this a blisteringly fast read which will enable you to translate content and creativity into lead generation and sales."


Mark Johnston
Head of Audience Marketing, Microsoft


"New and refreshingly practical, this book turns the elusive skill of marketing complex B2B messages into a well-oiled machine any business can create. It is the creative brilliance and simplicity of communciation Onefish Twofish is famous for distilled into 150 pages."


John Rosling
UK CEO, Shirlaws