Case study: Pizza Express

Galvanising 10,000 employees behind the amazing PizzaExpress brand

As part of our work with PizzaExpress on their employer brand and employee engagement, we developed compelling multimedia materials that would:

  • Help reduce turnover in the first 3 months
  • Give the team a clear understanding of PE’s business, heritage and vision, and their role in achieving its purpose
  • Engage every single person with the brand successfully, consistently and cost effectively – so they live the values, and want to stay
  • Bring to life the feelings and behaviours that create PE’s unique ambience

The result?

Over 12 months staff turnover reduced from 59 to 50% - the lowest in the casual dining industry.

What PizzaExpress say:

“Onefish Twofish brought alive our culture through an innovative and engaging approach to communicating our heritage, priorities and values. The result was a fun, quirky and engaging programme that contributed to our 9% reduction in staff turnover and gave employees a clear understanding of the business priorities and their role in reaching our vision.”

Sarah Judd, Internal Communications Manager