Comms strategy

You need a proposition and a plan. Invest 5-10% of your time and budget at this stage, creating the most powerful approach possible. In a world of saturation, only the arresting, systematic, well-planned messages get through.

There are two crucial stages. The first is to get the positioning and messaging spot on. The second is to plan a very smart, very systematic, very high impact communication campaign.

How to create a powerful B2B marketing strategy

How to create a powerful employee communication strategy