DNA of a brilliant Value Proposition

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We'd be delighted to offer you an hour with one of our VP experts

We will share our thinking, show examples, and think aloud with you about where you're at right now. 

Make our day email us your thoughts, or call to talk it through on 01183 217457.


This is the start of your journey

Job no.1  create a robust and engaging proposition that will cut through the noise in a sea of ‘me-too!’ or ‘so what? It really does mean the difference between success or failure for growth.

We’ve been doing this a while now, and we know what works and what doesn’t.

We believe the DNA of a brilliant Value Proposition looks something like this:

  • A burning platform – take a bold stance that resounds with your target market, making it impossible to ignore. Creating a resolutely quanitified statement that shines an unwavering beam on the tipping point for success.
  • Your unique difference – nailing what you do brilliantly, and far better than your competition. Getting to the heart of your 'A' strengths.
  • Clearly defined position– total clarity about who you should be talking to you right now, and what you should be saying. Translating your position into something your market recognises in a heartbeat.
  • Absolutely no ‘me too’ – you can be sure that you stand out for all the right reasons.