The employee heart-mind machine

How to win support for strategy, change and projects (due Summer 2012)

The third in our series of books, The Employee Heart-Mind Machine, will be the ultimate guide to getting employees excited about things that are crucial to the business’ success – from a new positioning to a new IT system.

Neither an internal comms cookbook, nor yet another book about leadership, instead this is a very practical guide to influencing employees en masse.

Find out how to:

  • Communicate the meaning and the compelling story behind the strategy, change or project
  • Plan and structure your communication and line up leadership behaviours and reward
  • Work with the new employee communication rules, from Neutral Facts to Imagine If…
  • Use words, visuals and films that change behaviour from the inside out
  • Learn from real examples from brands like PizzaExpress and Cineworld
  • Handle cynicism and use the gift of resistance

We are looking for 5 leaders to be involved in research and insight in this book. If you are interested in contributing, contact us.